Understanding SEO, SERPs and CTRs

For many search engine optimization (SEO) specialists, it is easy to become hyper-focused on keyword placement and rankings. However, true experts know that it is essential to concentrate on much more. The importance of focusing on user experience is explained with an in-depth ideology of writing for search engines as well as for users. On-Page [...]

Constantly Checking Your Website’s SEO Beneficial

Many things can affect a websites’s SEO and SEO efforts. It’s important to keep in mind that we cannot simply set and forget SEO, but that it is a continual process of testing and quality control that will help boost your SEO. SEOmoz recently wrote on the importance of ‘housekeeping tasks’ we must all go [...]

The Importance of Organic Search Rising

Search engine optimization (SEO) continues to thrive as more and more users are realizing the importance of search. “Making it onto the first page of results from Google, Yahoo! or Bing has always been a major goal, with marketers aware that consumers will give up after relatively few hits”, writes eMarketer. Why is moving towards [...]

How to Transition your Optimized Website

As we kick off 2010, we’re finding a lot of businesses looking to implement website redesigns. While a website’s design should never remain stagnant, wiping the slate completely clean of current content isn’t always the best idea, either. This is especially the case when considering the SEO efforts held within a website. Here are some [...]

How-to: Create an Optimized Page

Many rightfully argue that SEO is a science. SEO takes time, patience and endless testing to achieve the optimal results. It seems that once that goal is achieved, the rules of SEO change and it’s back to the drawing board. So what does it take to create an optimized page? SEOMoz recently posted a blog [...]

Lengthier Search Terms Increase Online Visibility

Search engine marketing encompasses a variety of tactics and strategies. While a company’s goal might be visibility, it is important to keep in mind what a company wants visibility for. How can a search engine marketing firm help their client achieve these goals? One of the most important factors is choosing the right keywords. What [...]

SEOmoz’s Linkscape Tool Gives Website Owners Insight

SEOmoz has launched a new tool, Linkscape, which can change the way in which website owners utilize their links and content. Linkscape allows access to link information on more than 30+ billion web pages across 200+ million domains. It also refreshes every 25 days for latest changes in the web’s structure. The tool is an [...]

Flash Sites Helped by Adobe, Google and Yahoo!

Sites created in flash have been a problem for Search Engine Optimization (SEO), in that search engines like Google and Yahoo! do not recognize them. However, recent news state that Adobe has collaborated with Google and Yahoo!, and found a way to index flash sites, making them viewable to search engines. Google explains that the [...]

Google Analytics Aids Websites for Successful Campaigns

Google Analytics is a vital tool for those looking to track their website’s progress. With its many functions and capabilities, Google Analytics can mean the difference between a successful campaign and a mediocre one. There are many advantages to using Google Analytics. One clear advantage is that the service is free, allowing companies extra budgets [...]

Google’s VisualRank can Change PageRank

Search engines use different tools to analyze web sites’ activity by recording clicks, bounce rates and returned visitors (just to name a few). Through recording all of this information, search engines like Google developed what is known as PageRank. Search engines themselves also continue to evolve with the development of the blended search, allowing users [...]