Defining and selecting the RIGHT online platforms for your business

When it comes to online marketing, it’s important to recognize that what works for some, may not work for others. With a nearly infinite number of platforms and strategies available, marketers can do some basic research prior to determining the right platforms for their marketing campaigns. Below are 7 of the most popular and important [...]

CEO Series: 4 Google Analytics reports you won’t want to miss in 2012

There are thousands of meaningful and compelling reports within Google Analytics. Here are four reports that you won’t want to miss in 2012.

5 Tips to Boost Your Facebook SEO

More and more businesses are moving away from having just a traditional website to creating a second home on the web for their brand- Facebook. Businesses are now putting more emphasis on their Facebook page. The opportunities that Facebook provides for small business owners are obvious. Organizations are now investing more in social media campaigns and spending more resources connecting with their audience on social profiles. It is important to not lose sight of how Search Engine Optimization (SEO) and Social Media can blend to create very powerful marketing campaigns. Below are a few best practices when trying to get the most SEO out of your Facebook page.

Understanding Conversion Attribution: Multi Channel Funnels from Google Analytics

99% of those reading this blog post have Google Analytics tracking on their website and/or other owned digital media properties. With the arrival of social media marketing (a platform to which tracking ROI is still rather elusive) and the notion of conversion attribution (which looks at every action, relevant to a conversion, that takes place before a user actually converts on your site) Google saw an opportunity to enhance their analytics reporting to provide a more comprehensive way to assess ROI.

The Importance of Establishing Campaign Goals

Online marketing has many complexities. The work itself is based on traditional marketing principles (i.e. drive brand awareness, create a community, and get people to buy my stuff!) yet highly technical. With Google as the “gate keeper” of search marketing, and the fact they release new updates almost daily, it can be challenging to stay current.

HOW TO: Identify the Right Tools for Online Marketing from our CEO Series

With so many products and tools available to assist web marketers today, it can become overwhelming to identify which are most useful. Below I have identified 7 free or low cost tools that can help measure, manage and streamline your online marketing. In terms of resource and budget allocations, we will save that for another time and another post!

Getting to Know Google’s +1

Google wants to have a conversation with searchers, and provide them with more ways to share their likes and interests. What if the people who love your site could help their friends and other users find your great content from the SERP pages? With Google +1 button they can.

SEO Link Building: The Checklist

Link building is the most time intensive part of a Search Engine Optimization (SEO) marketing campaign, and one that never ends. It’s also one of the most important parts of a successful SEO program. There are several items of importance that need evaluation before you start rouge link building. Below is a checklist of things to consider when getting started with link building, and items to avoid making the best use of your time.

Bing Just Helped Make Search More Social

Bing announced today a huge advancement in social search that will affect every online marketer, in every country around the globe. Starting now, Bing will display Facebook data in search query results in the most personal and actionable social search to date.

Up Your ROI with Integrated Marketing

ComScore recently released a new study that unfolds the impact that an integrated marketing campaign has on your bottom line. This report provides insights that might have you reevaluating your current search and social media campaigns.

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