What Exactly is Conversion Attribution?

By now everyone has heard the terms “Conversion Optimization” and “Conversion Rate Optimization or CRO.” A less familiar term with the general public, that will soon be part of every search marketers daily conversations (if it isn’t already) is something called Conversion Attribution.

The Scoop on How Social Media Boosts Search Rankings

When you hear the words “social media” you think of sharing, engagement, and community. However, one of social media’s overlooked attributes is its ability to compliment your search campaigns, and boost search rankings.

Who is Suffering From Google’s “Spring Cleaning” Algorithm Update?

Google frequently adjusts their algorithm to ensure that natural search results remain pure. This is a quality assurance approach to help enforce “white hat” SEO practices. Most changes are so subtle that they go unnoticed. On Thursday, February 24, 2011, Google announced a major change to their ranking algorithm that impacted 12% of Google’s search queries. This change had an immediate effect on many web properties that rely on Google to drive traffic to their site.

SEO Questions: What Exactly is a Paid Link?

In light of the current coverage regarding JC Penny’s, Forbes and Overstock’s paid link scandals, we thought it might be helpful to clarify what constitutes black hat SEO or spamdexing.

And the Big Name Brand Blunders Just Keep on Coming

First it was the Gap logo fiasco, followed by the Kenneth Cole Twitter faux paux, then the tacky Groupon Super Bowl Ads and now JC Penny’s is trying to justify shady link building activities. As a PR or marketing professional, I am not sure if you can say one situation trumps another in the severity, but all three would make exceptional consumer loyalty case studies.

Who Cares About Ranking Reports Anyway

You know the old adage, “Don’t judge a book by its cover?” In the world of search marketing, we say, “Don’t judge the success of a search campaign based on keyword rankings.”
A quote from a recent blog post on Searchengineland.com said it bluntly but truthfully, “Ranking reports are cited by businesses to suggest success. In reality they cloud the issue… They distract from business goals and promote the misallocation of resources. Talk to me about traffic, but don’t show me another (bleep) ranking report.” We at Marcel are inclined to agree.

You Have a Friend in Facebook- How Search is going Social

This past year, Search Engine Land reported that there were 34,000 Google searches per second. That isn’t shocking, what is more interesting is the trending taking place in social search. The way people are choosing to access information is constantly evolving. With Google still dominating the search market, sites like Facebook, Yelp, and Foursquare are at Google’s heels.

The First Steps in Boosting Your Blog SEO

A blog is a hot commodity in today’s business world.  It does require some time and resources, but if you look at the big picture, it is well worth the investment. Creating a blog is a great step to get started with social media and SEO. A common misconception is the field of dreams myth [...]

CRO, Please Play Nice with SEO

Our last post, The Art of SEO: Conversion Rate Optimization, spoke to the relationship between driving traffic to your site and converting existing traffic. The argument is, why continue to drive new traffic in excess to your website if you can’t convert any of the existing traffic. Getting people to your site is great, but if they visit your homepage, stay for 15 seconds and leave, what have you accomplished?

The Art of SEO Conversion Rate Optimization

Many of us know that Search Engine Optimization (SEO) is the process of improving the rankings of a website in search engine results. But, are you also familiar with Conversion Rate Optimization?  If so, give yourself a quick pat on the back. The rest of you might want to read on!

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