Defining and selecting the RIGHT online platforms for your business

When it comes to online marketing, it’s important to recognize that what works for some, may not work for others. With a nearly infinite number of platforms and strategies available, marketers can do some basic research prior to determining the right platforms for their marketing campaigns. Below are 7 of the most popular and important [...]

CEO Series: 5 Tips for helping “make the case” for Social Media Marketing in 2012

With 2012 around the corner, many companies are analyzing the opportunities for marketing within social media. Frequently, the first step is to make a case to corporate marketers or executive management for social media marketing.

CEO Series: 6 Tracking Tips for Social Media

One of the most common questions regarding social media marketing comes down to Return on Investment (ROI). It’s important to identify the goals and objectives of the campaign and to set benchmarks up front. If this is done strategically, tracking the campaigns effectiveness can be a walk in the park. Below are 6 key metrics that can be leading indicators to the success of your social media campaigns.

5 Things You May Not Know About Google +

While Facebook is still the 800 pound gorilla in the social network space, there is a lot of buzz in the business community about Google +. Google launched its new social network in June of this year. Since then there have been many headlines in the industry press about the sometimes controversial Google+, including an internal rant leaked by a somewhat disgruntled engineer and recently, the Dalai Lama joining the site and inviting Desmond Tutu to a “hang-out”. While Facebook has the lionshare of users (750 million and growing!), Google + may offer something interesting and unique in the crowded space of social media.

5 Tips to Boost Your Facebook SEO

More and more businesses are moving away from having just a traditional website to creating a second home on the web for their brand- Facebook. Businesses are now putting more emphasis on their Facebook page. The opportunities that Facebook provides for small business owners are obvious. Organizations are now investing more in social media campaigns and spending more resources connecting with their audience on social profiles. It is important to not lose sight of how Search Engine Optimization (SEO) and Social Media can blend to create very powerful marketing campaigns. Below are a few best practices when trying to get the most SEO out of your Facebook page.

CEO SERIES: 5 Social Media Mistakes You Don’t Want to Make

According to ComScore’s “The Network Effect,” social media use accounts for 1 of every 6 minutes spent online. With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. The impact that social media can have on your brand could make or break your audiences “perception” of your organization. People are slow to forgive and even slower to forget, when a brand or company misuses social media.

CEO Series: Why Facebook Doesn’t Matter to Your Business

Facebook and social media marketing are the today’s version of what Google and search marketing were in the late 90’s/ early 2000’s. I remember the days so vividly. I would walk into the office of a client, pull out my laptop or PPT slides and begin my presentation. The client would watch and listen with wide eyes. Hardly able to believe / comprehend what I was demonstrating. “Your company can get me to the first page of Search Results?”

How to Use Social Media for Lead Generation

Generating qualified leads can be a formidable task. The good news is you are likely participating in marketing activities that generate leads already, such as social media. You just might not be tracking them.

HOW TO: Identify the Right Tools for Online Marketing from our CEO Series

With so many products and tools available to assist web marketers today, it can become overwhelming to identify which are most useful. Below I have identified 7 free or low cost tools that can help measure, manage and streamline your online marketing. In terms of resource and budget allocations, we will save that for another time and another post!

Google Analytics and Social Media Conversion Tracking

The science of tracking social media ROI is not perfect, and it is not always conclusive. When compared against a very analytical, and data driven Pay-Per-Click (PPC) campaign, social media tracking can come up short. The good news is that Google recognizes the need to track social media data, and recently enhanced their analytics features capture social media data.

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