Smart Social Networking Techniques for Multiple Purposes

It has become increasingly common for companies to search through the profiles of, for example, prospective agencies to gain more information about the company before conducting a business agreement. Companies are even paying attention to profiles of prospective employees. Here are some tips on how to use social media to your advantage when researching companies [...]

Lessons in Social Media

1. Authenticity is key For many marketing departments, social media is still not a top priority. They prefer to outsource social media efforts, because they claim to not have any of their own time to spend. However by outsourcing social media, marketing executives are missing an important part of connecting to their readers, the very [...]

Twitter Expands Sales Team And Adds New Features

As Twitter aspires to expand its sales department, they pull from two very well known social networks. Amanda Levy is Yelp’s first salesperson and will be in charge of West Coast sales at Twitter. Dan Coughlin has worked at Facebook, and will be in charge of East Coast sales. Levy and Coughlin will be in [...]

Determining How Social Your Customers Are

Misunderstanding how social your customers are often begins from the lack of information on the customers’ location. Without this knowledge about where and how customers participate, it becomes very difficult to develop a social marketing strategy that effectively reaches your targets customers. It is important to concentrate on the location of your customers to be [...]

LinkedIn Takes One from Twitter

In attempts to get more social, LinkedIn has added the ability to follow companies. Users can now keep track of real-time updates from the companies of their choice. Users can follow companies and get updates on job openings and business developments, as well as company changes. Venture Beat adds that “Users can follow companies via [...]

Social Networking is Going Mobile

The importance of social media is becoming more and more obvious. eMarketer’s feature on the growth and importance of social media shows that this trend isn’t going away any time soon. How is social media contributing to your business? More and more people are engaging in social networking, and with the surge of the use [...]

Wildfire Makes Social Media Contests Easier

As social media becomes more and more prominent in the Internet space, there are many opportunities for businesses to engage their customers. Viral marketing is one way in which businesses can create a buzz around their products or services. What kinds of examples can we see from viral marketing? Videos, and with greater prominence, contests [...]

PostRank Closes in on Engagement Tracking

PostRank’s dedication to social engagement tracking is paying off as it is developing ways to track how users interact with social content such as blogs. ReadWriteWeb states that PostRank Analytics combines engagement metrics it already collects from social networks with traditional analytics data from Google Analytics. The service is free for 30 days and only [...]

inDegree: LinkedIn for Graduate Students

When Facebook first started, it was a social network dedicated solely to students. While it has since then grown into a hub for all users and businesses, inDegree is a new social network taking back the education sphere. ReadWriteWeb has compared inDegree to the likes of LinkedIn, but there are key differences. inDegree CEO Alexander [...]

Marketers Embracing Social Media

There has often been a lot of skepticism surrounding social media. Companies might fear the unknown, or the possible backlash if not executing a campaign properly. However, it appears that times are changing as fewer marketers are resisting the social media revolution. eMarketers recently published an article highlighting just how many marketers are using and [...]

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