March 2013 Twitter Round-up

Check out our favorite tweets and articles from the last month.

February 2013 Twitter Round-up

Check out our favorite tweets and articles from the last month.

5 Topics to Consider when Choosing a #Hashtag

When launching a campaign or a new product, hosting an event or trying to spread a message / start a conversation across social media, hashtags can help.  A hashtag is a simple keyword or phrase, spelled without any spaces, with a pound sign (#) in front.  For example, #NHLBlackhawks and #SEO are both hashtags. Hashtags [...]

Four Ways to Improve the Size and Quality of an In-House Marketing List

We can all agree that email is an essential part of the marketing mix. It is one of the most cost effective ways to connect with current and prospective customers. Email can be used to deliver many types of messages from special promotions to the latest industry news. Flexibility in targeting is also a key [...]

Cycle for Social Media Success: Part One

Marcel Media’s Cycle for Social Media Success: Part One As social media continues to evolve as an important channel within the digital marketing mix, implementing a logical process to manage it is essential. Just as with other digital tactics there are best practices that will increase the chances for success. We believe in a cycle [...]

Two Ways to Look at Applications within Facebook’s Timeline for Brands

Tab Applications Can Serve Two Purposes… Over the past several months marketers have had the opportunity acclimate themselves with the new features of the Facebook Timeline for brands.  By now most of us have updated our cover photos and have figured out how to pin specific items as features within the Timeline.  Take a look [...]

5 Keys to Facebook’s Timeline for Brands

Earlier this year Facebook announced that on March 30, 2012 all brand pages will be automatically transitioned to Timeline. This is the most significant announcement Facebook has made regarding brand pages. Timeline represents a new way to position your brand, using a vertical display with scrolling chronology of events, status updates, applications and events.

6 free tools for Social Media Marketing

Facebook is now well over the 800 million member mark.  Twitter and Google+ are rapidly becoming an integral part of the overall marketing mix.  Many businesses are using Linked In for hiring and recruiting and YouTube for video hosting and channel management.  Flickr and Tumblr are quickly becoming mainstream tools.  For some marketers, the biggest [...]

Defining and selecting the RIGHT online platforms for your business

When it comes to online marketing, it’s important to recognize that what works for some, may not work for others. With a nearly infinite number of platforms and strategies available, marketers can do some basic research prior to determining the right platforms for their marketing campaigns. Below are 7 of the most popular and important [...]

CEO Series: 5 Tips for helping “make the case” for Social Media Marketing in 2012

With 2012 around the corner, many companies are analyzing the opportunities for marketing within social media. Frequently, the first step is to make a case to corporate marketers or executive management for social media marketing.

Next Page »