HOW TO: Identify the Right Tools for Online Marketing from our CEO Series

With so many products and tools available to assist web marketers today, it can become overwhelming to identify which are most useful. Below I have identified 7 free or low cost tools that can help measure, manage and streamline your online marketing. In terms of resource and budget allocations, we will save that for another time and another post!

Google Analytics and Social Media Conversion Tracking

The science of tracking social media ROI is not perfect, and it is not always conclusive. When compared against a very analytical, and data driven Pay-Per-Click (PPC) campaign, social media tracking can come up short. The good news is that Google recognizes the need to track social media data, and recently enhanced their analytics features capture social media data.

CEO SERIES: 4 Reasons Why Your Company Needs a Social Media Policy

What is a social media policy and why is it important? According to an Inc. Magazine article in May 2011, “Whether your company is active on social media, your employees probably are. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.” Here I have outlined some key reasons to consider implementing a social media policy. Depending on your company’s use of the socialsphere, you can adjust the amount of information to include and how general or specific the policy should be.

The CEO Series: A Word About Social Media

More and more clients are looking for ways to increase fans and followers within social media. Sometimes, the low hanging fruit can be a great way to leverage your current loyal customer base. It’s important to create an experience that is different than your website experience within social media.

Getting to Know Google’s +1

Google wants to have a conversation with searchers, and provide them with more ways to share their likes and interests. What if the people who love your site could help their friends and other users find your great content from the SERP pages? With Google +1 button they can.

A Word From Our CEO About Healthcare 2.0

Earlier this week I attended the 3rd annual Healthcare New Media Conference (#hcnm). This event, located in Evanston, IL, was devoted to the pursuit of social media for healthcare marketers. I was impressed with what many of the presenters are doing to engage their patients, physicians and peers using social media. I was inspired to share some of the key learnings from the conference as well since we partner with several healthcare organizations. Below are the 6 tactics I learned that impacted my thinking the most:

Bing Just Helped Make Search More Social

Bing announced today a huge advancement in social search that will affect every online marketer, in every country around the globe. Starting now, Bing will display Facebook data in search query results in the most personal and actionable social search to date.

Facebook vs Twitter: Facts and Figures from Mashable

All facts and statistics included below are taken directly from Mashable.com. Next up is Foursquare and YouTube. Enjoy!

Who Do You “Like” More Foursquare or Facebook Places?

“Social Mobile” and “Location Based Marketing” are new buzz words in the interactive marketing world. 2011 marks a year in advancements of online and mobile geolocation tools, not the least of which are Foursquare and Facebook Places. A study conducted by Webroot in 2010 showed that that 64% of US users would use geolocation apps to get informed about a business’s products and services. Shortly after Webroot released their findings, JiWire announced their survey uncovered that 29% of users checked into location based platforms to receive discounts and promotions.

Up Your ROI with Integrated Marketing

ComScore recently released a new study that unfolds the impact that an integrated marketing campaign has on your bottom line. This report provides insights that might have you reevaluating your current search and social media campaigns.

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