Google Moves Toward Social Shopping

Last month, Google introduced seller ratings to its ad extensions. Now, in addition to titles, prices, and thumbnail images, users are able to view the customer satisfaction ratings of a merchant, graded on a 1 to 5 scale. Google has developed ad extensions as an incentive for advertisers to educate themselves and follow Google’s best [...]

Facebook’s Social Context Ads Used by Big Brands

According to a report in The Wall Street Journal, Facebook has been pitching “social-context ads” to companies such as PepsiCo and Ford. Facebook is hoping to step up advertising efforts by using these ads, which focus on users’ friend list and their expressed interest in brands and organizations. The companies are intrigued by these ads, [...]

Marcel Media CEO to Speak at the Online Marketing Summit 2010 23-City Tour

Kelly Cutler, Marcel Media’s CEO, will speak at the Social Media Workshop and Breakfast as a part of the Online Marketing Summit 2010 23-City Tour in Chicago on Wednesday, June 30th. In this session, Kelly Cutler and Grant Gannon, Interactive Marketing Coordinator at NorthShore University HealthSystem, will share key lessons learned in achieving online success [...]

LinkedIn Takes One from Twitter

In attempts to get more social, LinkedIn has added the ability to follow companies. Users can now keep track of real-time updates from the companies of their choice. Users can follow companies and get updates on job openings and business developments, as well as company changes. Venture Beat adds that “Users can follow companies via [...]

Research Shows a Shift to Digital Marketing

It’s no secret that more and more people are on the web, and that marketers are taking advantage of this by catering to the digital masses. Marketers are finding that compared to traditional marketing, they are finding greater success with email and search engine marketing. According to recent studies, “most marketing executives cite email or [...]

YouTube Launches Auto-Captions

Last week we discussed the many changes on the horizon for YouTube. It seems that they are making these changes rapidly, as they announced yesterday that they would be rolling out auto-captions to all of their videos. YouTube writes, “auto-captioning combines some of the speech-to-text algorithms found in Google’s Voice Search to automatically generate video [...]

PostRank Closes in on Engagement Tracking

PostRank’s dedication to social engagement tracking is paying off as it is developing ways to track how users interact with social content such as blogs. ReadWriteWeb states that PostRank Analytics combines engagement metrics it already collects from social networks with traditional analytics data from Google Analytics. The service is free for 30 days and only [...]

YouTube Plans on Using Viral Aspect to Gain Revenue

YouTube’s need to turn profit on its high traffic site is appearing more evident as it has introduced advertising. Now, YouTube is planning to add another layer that will help build more revenue. Although YouTube uses ads now are used primarily within videos, other lesser known and available ads, which appear on user channels, are [...]

How-to: Create an Optimized Page

Many rightfully argue that SEO is a science. SEO takes time, patience and endless testing to achieve the optimal results. It seems that once that goal is achieved, the rules of SEO change and it’s back to the drawing board. So what does it take to create an optimized page? SEOMoz recently posted a blog [...]

Twitter Positions itself as a Place for Business

Twitter has quickly taken the world by storm. Whether it’s friends, colleagues, celebrities or institutions everyone knows the importance of the microblogging tool. And while other social media sites such as Facebook have created a space first for college students, then all users and finally businesses, Twitter is taking the business world head on. Today, [...]

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