The CEO Series: A Word About Social Media

More and more clients are looking for ways to increase fans and followers within social media. Sometimes, the low hanging fruit can be a great way to leverage your current loyal customer base. It’s important to create an experience that is different than your website experience within social media.

Friday’s Fact Blog: 25 YouTube Stats

YouTube is the world’s second most powerful search engine (behind Google, but also owned by Google.) As a progressive marketer, you may already know the power of video. If you are new to video, check out the facts and stats below.

How To Increase Website Conversions With Video

Conversions are the ultimate benchmark for any successful online marketing campaign. Converting website visits into sales in a science. Studies show that websites that use video show visitors elements of their business, instead of telling them about their products, have a higher conversion rate. Online video is one of the most powerful marketing tools you can use to increase your site’s conversion rate.

What Exactly Are “Social Viewers” and Why Should I Care?

Marketers no longer want just a plethora of views, or click throughs when they post online video. Smart marketers are now trying to target a demographic of viewers who will share their content, not just watch it. “Social views” or visitors who are “influencers” are coveted by companies who produce branded video due to the potential viral nature of their sharing habits, and their ability to influence more views.

The Science of Viral Video

2010 was the year of many new “trends” in online marketing, not the least of which was the emphasis on social media and the power of viral video. The majority of successful viral video campaigns feature dancing children, singing cats, and magical randomness from a small town in Northern Idaho. Not your typical T.V. commercials.

CRO, Please Play Nice with SEO

Our last post, The Art of SEO: Conversion Rate Optimization, spoke to the relationship between driving traffic to your site and converting existing traffic. The argument is, why continue to drive new traffic in excess to your website if you can’t convert any of the existing traffic. Getting people to your site is great, but if they visit your homepage, stay for 15 seconds and leave, what have you accomplished?

How To Boost Your YouTube Views

The concept of YouTube is exciting. Upload a video, send to your friends, and wait for it to take off like a viral, rapid, wildfire. If it were only that easy. While setting up YouTube accounts, many individuals overlook the majority of YouTube’s extra features that can add a significant boost to the number of views your videos receive. These simple tips can help you get the most exposure for your YouTube debut!

YouTube’s Redesign on the Horizon

Last month, YouTube announced its plans for hauling out a redesign of its site. Some of these changes that will come in the redesign, according to YouTube are: Streamlined look and functionality, new video playlists, cleaned up action bars and new video quality controls, search results within the pages, among others. Now, YouTube is announcing [...]

YouTube Sees One Billion Daily Views

YouTube announced today that it has reached one billion views a day, an impressive feat by any site. Why is this important? As the second largest search engine, YouTube is where anyone with video should spend time. This is especially the case as search is moving closer and closer to incorporating universal search results within [...]

Video Streams Surge in July

The use of online video continues to grow at an astronomical level, specifically in the U.S. Mashable’s recent article on video streams states that, “According to the information and media company, online video usage continued to see strong month-over-month and year-over-year growth. In fact, online video is still ballooning at a current rate of 31% [...]

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