Yahoo! and Google Revamp Mobile

The number of mobile web users is steadily increasing, as is the need for more accessible and simplified mobile web pages. Mobile users are on the go and need bits of information more quickly than the same users would if they were browsing from home. Search sites such as Yahoo! and Google see [...]

Will Microsoft-Yahoo Deal Change SEO?

Although the details of the Microsoft-Yahoo still aren’t clear, there are many questions surrounding the partnership. While there are legal discrepancies that will go under legal microscope, there are other things to consider when thinking about how the deal will change search engine marketing. How will the deal affect SEO? As it stands, Google takes [...]

Users Satisfied with Google, how will Bing Compete?

Google users showed their vast satisfaction with the search engine in a survey conducted by the American Consumer Satisfaction Index. Google earned 86 points out of a possible 100, while Yahoo! scored 77 points. The survey does not reflect current search engine Bing. According to ReadWriteWeb, “In this survey, Microsoft’s Live Search received 75 [...]

Google Caffeine Shakes Things up

In light of the Yahoo-Microsoft deal, Google seems to be at the right place at the right time once again in terms of innovation and keeping up with its competitors. For the last several months, a large team at Google has been working on a secret project nicknamed ‘Caffeine’. Caffeine is a new architecture [...]

Yahoo! Adds Clauses to Microsoft Deal

Last week’s announcement of a Yahoo!-Microsoft partnership brought on many thoughts on how this would affect the search engine sphere. The announcement also came with explanation on what aspects of a search engine company would be owned by either Yahoo! or Microsoft. Mainly, Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated [...]

Microsoft and Yahoo! Come Together

A year ago, a Microsoft-Yahoo! deal was rumored for months on end. The rumors eventually died out, but resurged recently, and have become official. Neither search engine will be taken over by its counterpart, this is a collaboration between the two search engines. While Google tops the two, they are hoping to foster some innovation [...]

Yahoo!’s Homepage Gets Social

Almost a year ago, Yahoo! announced its plans to redesign its homepage. The new homepage has gone through several changes, and is supposed to go live today. Users have the option of converting to the new page from a series of tabs on the left-hand side of the page. Once at the new [...]

Yahoo Releases Yahoo Mobile

More and more users are getting their news updates on the go through their mobile devices. Yahoo had announced its plan to redesign its mobile version of its homepage, and released it today. What does the new site entail? Yahoo Mobile places emphasis on a cleaner, more organized interface. Additionally, Yahoo released an iPhone [...]

Yahoo! Brings Changes Through Display Ads

While Yahoo! Struggles to compete with search engine giant, Google, it is obvious that Yahoo! is attempting to make changes to its search engine. According to Adage, “Yahoo! is binding its search business more tightly to its market-leading display-ad business”. Yahoo! is calling this search retargeting, which means the company will start targeting display [...]

Search Engines Looking to Clean up the Web

While often regarded as rivals, Google, Yahoo! and Microsoft announced a collaboration to clean up the web.  The three search engines will clean up the web by setting web standards for web publishers. This will eliminate the problem of having duplicate pages on the web.
The cleaning of duplicate pages will be of great benefit for [...]

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