While social media and Social Media Marketing (SMM) have been taking the marketing world by storm, there tends to be a hesitation by some based on two things—monetization and analytics. There are many ways to track SMM campaigns, but getting down to the analytics side has been a bit of a challenge. One company offering the unique services of helping track SMM campaigns is Clearspring. Clearspring is able to track syndicated content by placing the content inside a widget. Clearspring then compiles the data within the widget, creating a form of SMM analytics. Users can track how many times a piece of content (video, article, etc.) was viewed and shared, among other functions.
Advertising in Social media platforms is becoming a larger trend, primarily on social networking giant, Facebook. Clearspring has taken its innovative services and has accommodated it towards advertising. Clearspring most recently introduced ConnectAds, which will help track advertisements on social media platforms. According to Mashable, “Clearspring’s ConnectedAds is making full use of the wealth of information available on Facebook to target the ads. This could be a boon to advertisers looking to make social advertising pay off”. ConnectAds uses its same widget sharing platform to make full use of tracking advertisements. How will Clearspring change the way in which we track SMM campaigns?