Click-to-Call phone numbers come to Local ads for Mobile

Google AdWords announced the addition of a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Google wrote that users can click the number to call you just as easily as clicking to visit your website. And, since ads can be served based on user location, a potential customer will see — and can click to call — the phone number of your store location that’s nearest to them, not one that’s across town.

Additionally, it will be useful to track and measure incoming calls.

Google also reports that advertisers who participated in the beta trial have seen improved click-through rates. Plus, many advertisers received more visits to their websites in addition to incremental phone calls.