ComScore to Enhance Mobile Analytics

Web Statistics provider, ComScore is joining Flurry Analytics to provide insights into the Mobile Web. Flurry already provides analytics to mobile application developers as well as monetization tools. As ReadWriteWeb reports, “the service boasts a nearly ubiquitous presence in the mobile market and will add a host of real-time data to comScore’s reports”.

Flurry states that it gathers mobile application usage data from over 1 billion end-user sessions across more than 50 million unique handsets from more than 200 countries.
ComScore will be able to add the following metrics to their reporting: frequency of use, length of use, user geographic location, new v. repeat usage and Wi-Fi v. carrier network usage.

Is this the next step in solidifying mobile analytics?