Contextual Web Emphasizes Relevancy

Search Engine Optimization (SEO) experts have long expressed the importance of appropriate content in order to achieve the highest quality in search engine traffic. Read Write Web’s Guide to the Contextual Web further emphasizes this point by introducing the importance of a website’s context. The contextual web helps a relevant webpage match a user’s needs through exploring the site’s context. The key component to the contextual web is, after all, user behavior. The contextual web tries to answer the question: what is the user trying to achieve?

The contextual web will have an even more personalized browsing experience because of the aforementioned question. Read Write Web also sites the need for relevancy. Much like search, the relevance of a site’s content is what drives the context. As more and more information on the contextual web arises, it is important to note its other components that will help it along. For example, Read Write Web writes that “e of the keys to inferring user context is understanding the underlying information that the user is looking at. This is why the contextual web is related to — and, to be more precise, is powered by — semantic web”. One will have to see how both the contextual web and semantic web evolve.