Diverse and Competitive Search Market a Must

Although Google makes up a large percentage of searches, a competitive market remains essential to the industry.  While Microsoft currently struggles to make its mark in search engines and catch up with Google, the competitiveness of having different search engines is what keeps the industry focused and motivated to create new tools and uses for their companies.

Search is far from being done in terms of creating new ways to organize the Internet. The competitive market creates an incentive for search engine companies to be the most efficient and user friendly.  Furthermore, a competitive search market creates many opportunities for businesses wanting to get ahead.  Online advertising is continuously on the rise, and search engines are a perfect arena for online ads.  As the web continues to evolve, search engines must evolve too.