Facebook Ad Spend Surpasses Yahoo’s

Data from ComScore shows that Facebook displayed 176 billion impressions during the first quarter of 2010, whereas Yahoo’s impressions were at 132 billion. While these numbers are simply estimations, it leaves you wondering where Facebook may be headed in terms of how it defines itself. What was once a social network available to only select college students is now becoming a hub for the general population, a marketing avenue and a place for ads. Additionally, numerous site redesigns point towards a shift to search.

ClickZ reports that “Facebook’s ad impressions have therefore grown by 52 percent versus Q4 2009, when it served around 115 billion impressions. In the same period impressions on Yahoo sites dropped from 140 billion to 132 billion, and impressions on Microsoft, Fox Interactive Media, and AOL properties also dipped, quarter-over-quarter”.

While the amount of revenue gained from the number of impressions on Facebook display ads is unknown, the growth of marketers spending on the social network is indicative of a trend. Have you started advertising on Facebook yet?