Facebook Introduces new Netflix Integration

It seems as though Facebook is trying to take over our everyday lives. From incorporating Facebook Connect, to adding mobile usability, Facebook is always a quick click away. Facebook continues to come across our daily lives with its introduction of Facebook Connect’s integration with Netflix.

Facebook users will be able to share reviews of the movies they have rented through Netflix on their Facebook profiles. The integration focuses mainly on Netflix’s live stream initiative, in which users can rent movies instantly and watch right from their computers without having to wait for movie delivery. Reuters states, “[t]he tie-up puts Netflix’s brand and its fast-growing online streaming service — a major growth driver for its subscriber base — in front of more than 175 million active Facebook users through what is essentially a marketing channel”. How will this affect the growth Netflix has seen with its online streaming service?