Getting to Know Google’s +1

by · Filed Under Paid Search, SEO, Social Media, Web 2.0

People come across your company’s content and web pages in a variety of ways, and sometimes multiple times a day. More often than not, they see your content displayed in search queries like Google search results.

Google Plus One Button makes search more social

Source: All Facebook

Google wants to have a conversation with searchers, and provide them with more ways to share their likes and interests. What if the people who love your site could help their friends and other users find your great content from the SERP pages? With Google +1 button they can.

Released in March 2011, +1 annotations show your customers which pages people they trust have found and enjoyed first, making it easier to find content they’re likely to care about. On June 1, 2011 Google implemented the +1 button for sites across the web.

You’ll also start to see +1 buttons on other Google properties such as Android Market, Blogger, Product Search and YouTube.

How does it affect your bottom line? By adding +1 button strategically across your website, you help your ads stand out on Google. It will provide your online visitors with more chances to +1 your pages,. The end result could mean your search ads and organic results might appear with +1 seal more often, which could lead to higher conversions, and drive qualified traffic to your website.

To add +1 to your website, visit the +1 button tool on Google Webmaster Central, where you can pull a small snippet of JavaScript code to add to the pages where you want +1 buttons to appear. You can pick from a few different button sizes and styles to customize the look and feel of the +1 button on your site.

Try it out and let us know what you think of Google’s new social search tool!

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