Google’s announcement to bring AdWords to the mobile web brings many opportunities for advertising. AdWords advertisers will be able to display desktop text as well as image ads on the iPhone, T-Mobile’s G1 and other mobiles with full HTML Internet browsers. Some of the advantages to this include mobile-specific calls-to-action. According to Google, using Google Search on the G1 and iPhones “used to show desktop results pages modified for these phones. Recently, the Google mobile team launched new results pages formatted specifically for the iPhone. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting.”
Google also gives a breakdown of how advertisers can set up their mobile campaigns on AdWords. Because mobile AdWords is based on full HTML browsers, one campaign can run on both mobile and regular browsers. This will be of best advantage when comparing where advertisers get the majority of their traffic comes from. As mobile evolves, Adwords evolves along with it.