Google Analytics Introduces New API Features

Google recently introduced new features to its Analytics’ API. Some of the biggest changes are happening for advanced segments and custom variables.

With advanced segmentation, users can delve deeper into your site’s traffic. For instance, the average time on site for all site visits could be two minutes, but when you segment by country, you might learn that average time on site of visits from the U.S. is 60 seconds. With Google’s new API you can now create advanced segmentations on the fly by specifying their expression directly through an API query. You can also use advanced segments created in the Google Analytics web interface through the API.

As for Custom Variables, Google writes, “Custom variables are powerful new ways to describe visitors, visits and pages within Google Analytics. In this new release, we’ve added 10 new dimensions to access custom variable data. In addition, every custom variable that you’ve used is now available through the Account Feed”.

How will you use Google Analytics’ new features?