Google Blog Search Look Revamped

Google’s new look on the Blog Search page shows new features, similar to the Google news search page. Google is taking advantage of a set of algorithms to interpret which stories should come up at the top of the blog search. This emphasizes the importance of having the right kind of blog. Google’s FAQ reports that Blog Search considers things like a blog’s title and content, as well as its popularity throughout the rest of the blogging community. Blog Search then takes these results and posts related blogs as results. One thing to note, however, is that the authority rank of the blog is overlooked.

Google’s blog search also categorizes blogs by eleven different topics such as politics, US, world, business, technology, video games, science, entertainment, movies, television and sports. And although some may yield better results than others, blog search’s new look is an improvement overall. Reports suggest that it might be of Google’s benefit to incorporate blog results with news results.