Insights for Search is the new Google tool introduced this week that is said to track how popular several; phrases are within users’ Google searches. Insights for Search can differentiate between similar terms, but different products. For example, one could filter a search for ‘apple’ by excluding the product, and only including the fruit. The tool can also give an in-depth look at where (geographically) certain phrases are searched the most, say, across states, regions, or even neighborhoods. Additionally, one can see at what times throughout the day a keyword becomes popular.
Insights for Search is an addition of Google Trends, which can track what keywords users are searching. Insights for Search is positioned for success both with advertisers as well as business owners who want to track their websites.