Launching a Mobile Search Campaign

Second to social media, mobile marketing is said to be one of the fastest growing areas in the Internet marketing space. Search Engine Journal’s tips on launching a mobile search campaign helps make the right steps to launching a campaign dedicated to mobile web users.

First, you should audit your current reach with your website. Google Analytics’ capabilities allow for mobile visitor tracking where tracking by device and carrier is possible. As Search Engine Journal writes, “[t]his will give a benchmark of your current stats, and give you a good idea of how mobile savvy your visitors are. If more than 5% of your visitors are on mobile devices, NOW is the time to start developing mobile-specific search campaigns”.

From this data you’ll also be able to decipher how your users are finding your website, and get an idea of a keyword list. Then, it’s time to build your mobile-optimized AdWords campaign.
Before launching, ask yourself this: Is your website mobile-ready? “Your mobile ads need device-optimized landing pages. Start by creating mobile-optimized landing pages for the most popular device according to your device report in Google Analytics,” advises Search Engine Journal.

Is your website ready for a mobile search campaign?