Lengthier Search Terms Increase Online Visibility

Search engine marketing encompasses a variety of tactics and strategies. While a company’s goal might be visibility, it is important to keep in mind what a company wants visibility for. How can a search engine marketing firm help their client achieve these goals? One of the most important factors is choosing the right keywords.

What are the right keywords for a company? That depends on what kind of company it is, and what they want users to find when they arrive to their site. Nevertheless, it is becoming more and more important to think of keywords in terms of their length. A recent published report by HitWise shows an increase in use of lengthier search terms by search engine users:

In fact, one and two word keywords are on the decline, showing that users are getting more specific with their searches. How does a company go about choosing the right keywords? Think about what the user would look for if they were searching for a specific product or service. Is the company location-based? If so, try incorporating the state and city into the search term. There are many ways to optimize a keyword, keeping the user in mind is the first step.