LinkedIn Takes One from Twitter

In attempts to get more social, LinkedIn has added the ability to follow companies. Users can now keep track of real-time updates from the companies of their choice. Users can follow companies and get updates on job openings and business developments, as well as company changes.

Venture Beat adds that “Users can follow companies via the ‘follow’ button on company pages and through any LinkedIn member’s profile, which list companies users are currently (or previously) affiliated with…[users] can also tweak the type, frequency, and format of updates you receive on a per-company basis”.

Will the introduction of the follow option on LinkedIn shake things up? Which companies will you be following?