Microsoft Eyes Facebook As Possible Search Partner

Microsoft remains persistent in its attempts to compete with Google and Yahoo. Its newest tactic involves social networking giant, Facebook. Although Microsoft has already invested a reported $240 million on Facebook, it plans to expand its presence on the site by incorporating Live Search.

Both companies are likely to benefit from this negotiation, as social networking sites like Myspace and Bebo are already partnered with Google (Myspace) and Yahoo (Bebo). Additionally, Microsoft will have exposure to a larger audience, allowing for more traffic. Furthermore, having a search engine on Facebook would deter from users navigating away from Facebook to search other information. It appears Microsoft is making its way towards gaining an audience with its partnership with HP in June, and its prospective deal with Facebook.