Mobile Marketing is the Next Big Thing

A consensus has been reached in the online marketing community, that mobile marketing is the next big thing. Mobile phones offer so many marketing opportunities: text messaging marketing, mobile search marketing, etc. However, some people fear that mobile marketing while be too invasive. After all, mobile phones are very personal. Admittedly the concept of GPS advertising is somewhat disheartening. Driving by a sandwich shop and getting an ad for the soup of the day is a strange concept. I think the potential here is infinite; however marketers are going to have to approach things gently to avoid scaring consumers.