Mobile Search on the Rise

The increased availability of smartphones like the iPhone and phones by Blackberry has brought on many an opportunity for companies to promote use of the mobile web.  Several companies including Google, MSN and Yahoo are developing mobile-dedicated search options.  Research has also shown an increase in on-the-go search.

According to reports, search for local businesses have produced excellent returns for mobile search and mobile marketing. YellowPages.com, for example, has made a seamless transition to mobile search. As an AT&T owned company, YellowPages.com has the exposure it needs for success. In fact, cell phones with AT&T services are beginning to come equipped with Yellow Pages’ mobile application.