New Search Engine Said to Challenge Google

Reports on the new search engine site, Cuil surfaced this week, boasting great potential. Cuil has positioned itself as a possible threat to Google. But what does Cuil have to offer? For one, Cuil is the product of ex Google workers, Anna Patterson, Russell Power and Louis Monier (along with co-founder Tom Costello). The team has the experience of working with a large-scale search engine company, has an idea of what kind of improvements Google could use and could implement them to Cuil.

Cuil’s technology is supposed to be innovative as well. Cauil categorizes the results of a search by related pages, creating different categories of topics, facilitating refined searches. Its emphasis on searching based on page content also helps place importance on its privacy policies. Because the searches are based on page content, user click history becomes irrelevant. Like Microsoft’s acquisition of Powerset, Cuil has great possibilities. However, will it hold up to the Google enterprise?