5 Tips to Boost Your Facebook SEO

More and more businesses are moving away from having just a traditional website to creating a second home on the web for their brand- Facebook.  Businesses are now putting more emphasis on their Facebook page.  The opportunities that Facebook provides for small business owners are obvious.  Organizations are now investing more in social media campaigns and spending more resources connecting with their audience on social profiles. It is important to not lose sight of how Search Engine Optimization (SEO) and Social Media can blend to create very powerful marketing campaigns .  Below are a few best practices when trying to get the most SEO out of your Facebook page.

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Understanding Conversion Attribution: Multi Channel Funnels from Google Analytics

99% of those reading this blog post have Google Analytics tracking on their website and/or other owned digital media properties.  With the arrival of social media marketing (a platform to which tracking ROI is still rather elusive) and the notion of conversion attribution (which looks at every action, relevant to a conversion, that takes place before a user actually converts on your site) Google saw an opportunity to enhance their analytics reporting to provide a more comprehensive way to assess ROI.

Measurement is fundamental to ROI-focused, lead driven marketing i.e. Search Engine Optimization (SEO), Paid Search (Pay-Per-Click), and now Conversion Rate Optimization (CRO).  Yes, Google Analytics can track referral sources, keyword conversions, goals and other actions that drove ROI. However, the launch of their new tool Multi Channel Funnels, takes tracking and reporting to a new level.

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CEO SERIES: 5 Social Media Mistakes You Don’t Want to Make

According to ComScore’s “The Network Effect,” social media use accounts for 1 of every 6 minutes spent online.  With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. The impact that social media can have on your brand could make or break your audiences “perception” of your organization.  People are slow to forgive and even slower to forget, when a brand or company misuses social media.

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The Importance of Establishing Campaign Goals

A Presidential Perspective

“However beautiful the strategy, you should occasionally look at results” – Winston Churchill

Online marketing has many complexities. The work itself is based on traditional marketing principles (i.e. drive brand awareness, create a community, and get people to buy my stuff!) yet highly technical. With Google as the “gate keeper” of search marketing, and the fact they release new updates almost daily, it can be challenging to stay current.

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CEO Series: Why Facebook Doesn’t Matter to Your Business

Facebook and social media marketing are today’s version of what Google and search marketing were in the late 90’s/ early 2000’s.  I remember the days so vividly.  I would walk into the office of a client, pull out my laptop or PPT slides and begin my presentation.  The client would watch and listen with wide eyes.  Hardly able to believe / comprehend what I was demonstrating.  “Your company can get me to the first page of Search Results?”

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6 Tips for Landing Page Optimization from our CEO

Over the weekend I thought a great deal about Conversion Rate Optimization (CRO). It is a relatively new online marketing technique that Marcel has been implementing on our clients websites for several years now. CRO takes into consideration usability, as well other touch points and calls to action that prompt your online visitors to take action.

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How to Use Images to Engage your Audience

Sadly, the cliché is true, content is king. However, not all content is created equal. Copy is clearly an important piece of any successful marketing program, but so are images. You can accomplish more with less when integrating smart images and graphics into your content marketing mix. Remember to always optimize images on your website and blog by including keywords, and key phrases in your alt tags!

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How to Use Social Media for Lead Generation

Generating qualified leads can be a formidable task. The good news is you are likely participating in marketing activities that generate leads already, such as social media. You just might not be tracking them.

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HOW TO: Identify the Right Tools for Online Marketing from our CEO Series

With so many products and tools available to assist web marketers today, it can become overwhelming to identify which are most useful. Below I have identified 7 free or low cost tools that can help measure, manage and streamline your online marketing. In terms of resource and budget allocations, we will save that for another time and another post!

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Google Analytics and Social Media Conversion Tracking

The science of tracking social media ROI is not perfect, and it is not always conclusive. When compared against a very analytical, and data driven Pay-Per-Click (PPC) campaign, social media tracking can come up short. The good news is that Google recognizes the need to track social media data, and recently enhanced their analytics features capture social media data.

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