The Importance of Establishing Campaign Goals
September 15, 2011 by Marcel Media · Filed Under Conversion Optimization, Mobile Marketing, Paid Search, SEO, Sales, Web 2.0
A Presidential Perspective
“However beautiful the strategy, you should occasionally look at results” – Winston Churchill
Online marketing has many complexities. The work itself is based on traditional marketing principles (i.e. drive brand awareness, create a community, and get people to buy my stuff!) yet highly technical. With Google as the “gate keeper” of search marketing, and the fact they release new updates almost daily, it can be challenging to stay current.
CEO Series: Why Facebook Doesn’t Matter to Your Business
September 12, 2011 by Marcel Media · Filed Under Content Marketing, Social Media
Facebook and social media marketing are today’s version of what Google and search marketing were in the late 90’s/ early 2000’s. I remember the days so vividly. I would walk into the office of a client, pull out my laptop or PPT slides and begin my presentation. The client would watch and listen with wide eyes. Hardly able to believe / comprehend what I was demonstrating. “Your company can get me to the first page of Search Results?”
Souce: Mashable
6 Tips for Landing Page Optimization from our CEO
August 22, 2011 by Marcel Media · Filed Under Content Marketing, Conversion Optimization, Web 2.0
Over the weekend I thought a great deal about Conversion Rate Optimization (CRO). It is a relatively new online marketing technique that Marcel has been implementing on our clients websites for several years now. CRO takes into consideration usability, as well other touch points and calls to action that prompt your online visitors to take action.
Source: Conversion Doctor
How to Use Images to Engage your Audience
August 19, 2011 by Marcel Media · Filed Under Content Marketing, Web 2.0
Sadly, the cliché is true, content is king. However, not all content is created equal. Copy is clearly an important piece of any successful marketing program, but so are images. You can accomplish more with less when integrating smart images and graphics into your content marketing mix. Remember to always optimize images on your website and blog by including keywords, and key phrases in your alt tags!
Source: zoobooz.com
How to Use Social Media for Lead Generation
July 15, 2011 by Marcel Media · Filed Under Sales, Social Media
Generating qualified leads can be a formidable task. The good news is you are likely participating in marketing activities that generate leads already, such as social media. You just might not be tracking them.
HOW TO: Identify the Right Tools for Online Marketing from our CEO Series
June 28, 2011 by Marcel Media · Filed Under SEO, Social Media, Web 2.0
With so many products and tools available to assist web marketers today, it can become overwhelming to identify which are most useful. Below I have identified 7 free or low cost tools that can help measure, manage and streamline your online marketing. In terms of resource and budget allocations, we will save that for another time and another post!
Source: Harper Marketing
Google Analytics and Social Media Conversion Tracking
June 21, 2011 by Marcel Media · Filed Under Analytics, Conversion Optimization, Social Media
The science of tracking social media ROI is not perfect, and it is not always conclusive. When compared against a very analytical, and data driven Pay-Per-Click (PPC) campaign, social media tracking can come up short. The good news is that Google recognizes the need to track social media data, and recently enhanced their analytics features capture social media data.
Source: Conversionscientist.com
CEO SERIES: 4 Reasons Why Your Company Needs a Social Media Policy
June 16, 2011 by Marcel Media · Filed Under Social Media, Web 2.0
What is a social media policy and why is it important? According to an Inc. Magazine article in May 2011, “Whether your company is active on social media, your employees probably are. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world.” Here I have outlined some key reasons to consider implementing a social media policy. Depending on your company’s use of the socialsphere, you can adjust the amount of information to include and how general or specific the policy should be.
Kelly Cutler, CEO, Marcel Media
What You Need to Know About the Mobile Search Movement
June 14, 2011 by Marcel Media · Filed Under Mobile Marketing, Paid Search
AT&T Interactive and Nielsen conducted a survey in March of 2011 which validates that location based marketing is a key component of any successful of the mobile search campaign The study showcase the how beneficial local-mobile ads can be to drive foot traffic to your doorstep.
The CEO Series: A Word About Social Media
June 7, 2011 by Marcel Media · Filed Under Social Media, Video, Web 2.0
More and more clients are looking for ways to increase fans and followers within social media. Sometimes, the low hanging fruit can be a great way to leverage your current loyal customer base. It’s important to create an experience that is different than your website experience within social media. This can include special offers or promotions, unique content or packaged products, contests and sweepstakes, or just a unique and informal voice and community environment. I have jotted down some ways to use existing resources to build the social media fan base.
Below are 5 ways to use existing resources to promote and drive traffic to social media profiles.
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