SalesForce Gets Social

Customer Relationship Management (CRM) site, Salesforce.com, is integrating new features into its tool that will help users integrate social aspects into their accounts. Salesforce is offering the capability to integrate Facebook and Twitter into its sales and customer support offerings. This will take place within Salesforce’s application, Salesforce Chatter, which ReadWriteWeb describes as a secure enterprise collaboration application and social development platform. Within Salesforce Chatter, customers can create profiles, groups and feeds.

Offerings within Salesforce Chatter such as Sales Cloud 2 and Service Cloud 2 will help with social integration. “In Sales Cloud 2, users may Twitter stream into Salesforce so sales people can engage in conversations with people and add that information into the sales funnel. In Service Cloud 2, customer support may follow Twitter and respond to people with real-time customer support”, reports ReadWriteWeb.

How do you see the social web playing into management tools?