Search Engine Lessons

Searching is one of the top activities online. In April 2010, 15 billion online searches were done in the United States alone. Google and Google websites like Youtube, accounted for 60 percent of the searches. Now more than ever, users are expecting their search experience to be more rich and relevant.

So how do we create our own websites to match this criteria and stay ahead of competitors?

Here are 5 lessons to keep in mind:

1. What exactly is your keyword? Many websites fail to provide for misspelled words, phonetics and synonyms. There are many tools that can be used to help.

2. “0 Results Found” This is one of the most frustrating phrases to web users. If your search engine is unable to match the visitor’s search query, use alternatives such as a lit of the best sellers or best rated products, or provide a phone number to call for help.

3. Keep it simple: Many people are intimidated by advanced search options and often lack knowledge of search operator commands. Keep your search engine at easy with smart links and navigation.

4. Provide options: Google provides users with endless possibilities to breakdown their search. Can your users search by new arrivals? Best rated? Can they get a “quick look”?

5. Stay up to date: It is important to keep up with emerging trends in search industry. Web user behaviors will evolve, as will their expectations. Be sure to promptly adjust and accommodate.

If you keep these five short tips in mind while adjusting and improving your website, you will create a satisfying, relieving and successful search experience for your visitors.