SEOmoz’s Linkscape Tool Gives Website Owners Insight

SEOmoz has launched a new tool, Linkscape, which can change the way in which website owners utilize their links and content. Linkscape allows access to link information on more than 30+ billion web pages across 200+ million domains. It also refreshes every 25 days for latest changes in the web’s structure. The tool is an excellent asset to those in the SEO industry trying to find greater insight on what helps a website’s exposure the most.

Linkscape offers many features such as mozRank,  mozTrust ,full lists of links that point to a domain, and anchor text analysis.  mozRank gives users the popularity of a link in based on how many  other sites are linking to that particular link.  Then, mozTrust evaluates a site’s level of trust based on the quality and quantity of trusted sites linking back to that site (this is also evaluated by search engine results).  The analysis of a site’s anchor text is a key component of Linkscape as it shows where the terms are distributed as well as their popularity.  The new Linkscape tool will help website optimization through its astute features, allowing users to tweak their sites for ultimate exposure.