Social Media and the Workplace: Finding a Happy Medium

by · Filed Under Social Media

It seems that everyone today is active in one aspect of social media or another. But what happens when the lines of work and personal life are blurred within social media? After all, users are flocking to the web to find employment, creating a growth in recruitment 2.0. Employers and Employees alike should strive to find a balance between what happens at work, and what happens at home. As Mashable author, Sharlyn Lauby, writes: “A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world”. A social media policy would help employees remain professional on social networks, blogs, microblogs and other outlets.
Marcel Media’s tips on being professional on social networks and social media outlets help those who need a social media policy, or just a general direction in addressing the issue.

Divide and Conquer: If you use Facebook for professional networking, set up two different accounts — one for your friends, and one for professional contacts/colleagues.

Be yourself: Don’t lie about where you work, where you went to school, or what you’re interested in. Make a good first “online” impression; it may mean the difference between being contacted for an opportunity and being skipped over.

Add friends/apps/widgets carefully: Choose quality over quantity. The quality of your social networking experience will be based on the quality of the people in your network.

Use your privacy settings: Give careful consideration to exactly who sees your profile and when they are able to access it. Make sure to go through each item in the privacy section and make necessary adjustments.

Incorporate tools into your profile: If you blog or have a Twitter account, you can add these applications on social sites. If you have a WordPress blog, your posts will automatically be pushed to your Facebook profile, along with recent comments.

Join groups related to your business interests: There are quite a few groups that can provide useful information and professional connections. You can use social networks to virally address a business cause.

About Marcel Media

We are a full-service digital marketing agency devoted to building brands and presence. To stay up to date with us and our work, be sure to follow us on Facebook and Twitter or contact us for more information.


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