Social Networking is Going Mobile

The importance of social media is becoming more and more obvious. eMarketer’s feature on the growth and importance of social media shows that this trend isn’t going away any time soon. How is social media contributing to your business? More and more people are engaging in social networking, and with the surge of the use in smart phones, it comes as no surprise that people are being social on the web, on the go.

Flurry, a mobile analytics company, recently published data that looks into the usage of mobile applications. According to Mashable: On both iPhone and Android phones, social networking apps were used most frequently — about 20 times per month — with news coming in a distant second. In fact, in terms of frequency alone, we’re using social networking apps at double the rate we’re using news applications, and four times the rate we’re firing up mobile games.

Why are these facts important? It’s clear that social networking is used at greater rates than entertainment and games. It’s up to you to be in front of the computer screen, and the phone screen.