The Rise of Long-Form Content

The amount of internet users who watch videos online has been steadily increasing. More viewers are also watching full-length content as opposed to short video clips. Long-form content is now much more available, made so by websites such as Hulu, where visitors are able to watch movies and television shows.

Video advertising has been increasing as well, and according to eMarketer, is expected to continue on a strong growth trajectory. Content websites such as Hulu are also taking this growth into consideration as they begin to add subscription plans to their ad-supported programming.

UBS estimates that in 2012, 77% of US online video revenues will come from paid content and 23% from ad-support media.

 

Online video advertising spending will continue to grow to an estimated $5.5 in 2014, up from $1.5 billion in 2010. In the same year, video will make up 15.2% of total online ad spending, compared to 6% in 2010. How will you get on board with video content?