Twitter Expands Sales Team And Adds New Features

As Twitter aspires to expand its sales department, they pull from two very well known social networks. Amanda Levy is Yelp’s first salesperson and will be in charge of West Coast sales at Twitter. Dan Coughlin has worked at Facebook, and will be in charge of East Coast sales.

Levy and Coughlin will be in charge of working on Promoted Suite, a system of Twitter advertising which consists of promoted tweets and trends. They plan on increasing revenue in fourth quarter by experimenting with various types of ad units.

Traditional advertising is seen as one of Twitter’s four main revenue intakes. The other three are commerce, commercial accounts and the data feed. Commerce includes promotions through Twitter’s Earlybird Offers service and commercial accounts include data and analytics access. Twitter profits from the data feed by charging usage fees to search engines such as Google and Bing.

Twitter is currently developing a “promoted user” unit, which would allow users to pay for more followers. They are also hoping to add features to their EarlyBird service, and incorporate target segmentation, user interest and location into their new advertising initiatives.

Twitter’s new advertising platform is something to look forward to for users and advertisers. Companies should take this as an opportunity to expand their social media strategy and improve their presence on one of the largest social networks. For example, Promoted Tweets allow a marketer to present a user with brand information that is particularly relevant. The reason for this is that if users do not interact with a Promoted Tweet to indicate interest, the tweet will disappear. Although this provides greater pressure on tweet presentation, it could also be very beneficial.

What about Twitter’s new ad features interests you the most?