Twitter Launching Promoted Tweets

Like with many social platforms, many have wondered how these sites and services can capitalize monetarily. Twitter has announced the launch of its new campaign which it hopes will bring in more revenue—promoted tweets. How will promoted tweets work? Adage reports, “Twitter’s version of keyword ads will appear only on searches conducted on its website; users will start seeing those Tuesday afternoon”. Users will also have the option to share these by retweeting.

Some of Twitter’s first advertisers include Starbucks, Bravo and Virgin America. Advertising is currently operated by keyword bids based on a CPM basis. Unlike traditional online ads, Twitter will only display one ad at a time in a search As it stands, only Twitter.com will have ads, however, Twitter plans on expanding them to affiliate platforms such as Tweetie and TweetDeck. Twitter may insert ads into users’ streams in the future, depending on how well ads are received.

As Twitter evolves, will its hopes for revenue come true?