Understanding SEO, SERPs and CTRs

For many search engine optimization (SEO) specialists, it is easy to become hyper-focused on keyword placement and rankings. However, true experts know that it is essential to concentrate on much more. The importance of focusing on user experience is explained with an in-depth ideology of writing for search engines as well as for users.

On-Page SEO
Title elements, meta descriptions and URL naming conventions within the website, as well as within the search engine results, are all part of the on-page SEO description. These variables are the first information a user will find, as they are what the search engine results page (SERP) viewer based their initial click on. A well-rounded on-page SEO campaign, as well as a solid internal and external linking strategy, are essential to improving rankings.

Impressions vs. CTRs
It is possible to analyze how web users interact with your search engine listings by using the impressions vs. click-through rates (CTR) tool in Google Webmaster Tools. This tool will show how many SERP viewers chose your listing per impression at different SERP positions. It is also a more variable way to test “Front SEO” elements with those searching for your targeted terms.

Organic Keyword Referrals
It is very important for the right page to be ranked for your targeted term. Organic keyword referrals in Google Analytics will help assess what pages refer keyword referrals. It is also sometimes beneficial to focus more on what your placeholder in the search engines says about your site, rather than concentrating on just on-page elements. This will help drive additional, quality traffic.

What do you believe is the most important element in an online marketing campaign?