Users Believe Businesses Should use Social Media

Social media has become a catalyst for many opportunities ranging from networking with potential employers, meeting new people with similar interests and most recently, as a way to sell a product. As social media becomes more and more widely used, businesses are taking advantage of this outlet to reach out to their prospective and continuing customers. Moreover, users are starting to rely more on word of mouth through blogs, user reviews and other influential channels.

According to recent studies, users feel that companies should use social media to interact with consumers. In fact, eMarketer states that “85% of social media users thought companies should interact with their consumers through social media, at least when needed.”  Businesses have been smart about what their customers want. As a result, 32% of online retailers maintain a Facebook page and 27% are on Myspace, among other social networking sites. While these numbers may seem a little low now, they have the potential to grow quickly.