Yahoo! and Google Partner with Paid Search

The speculation of a Yahoo-Google deal which arose in the last months following the end of the Yahoo-Microsoft deal have been confirmed, as Yahoo and Google have formed a partnership. In this deal, Google will have ads next to various Yahoo! search results within the United States and Canada. However, this deal is said to be non-exclusive, and Yahoo! will also display paid search ads from Yahoo!’s Panama search as well as other parties such as Microsoft.

Nevertheless, many concerns have surfaced as a result of the collaboration. For one, the possibility of Google monopolizing the search engine market has competitors worried. If Google ads continually appear in Yahoo! searches, users might be less inclined to use Yahoo! and may just switch over to Google. However, Yahoo! states that they will have final call on which terms will generate paid results from Google, or any other party.