Yahoo Introduces Tool Which Helps Other Search Engines

Yahoo has introduced a new web service platform, which attempts to raise competition for search engine giant, Google. Build Your Own Search Service (BOSS), will give web developers access to Yahoo’s search technology. Sources also state, “sites and services will be able to combine Yahoo’s search results with their own data sources and control both the ranking and the presentation of search results on their sites”.

How can this change the search engine industry, and how will Yahoo! benefit? Yahoo will enable smaller search engines to make a larger splash in the industry, thus opening the opportunity for more competition. Yahoo will benefit through ads. In exchange for using BOSS, the search engines will be required to run Yahoo ads on search results pages. Will Yahoo’s attempts make a difference in Google’s dominance? Only the future will determine the power of BOSS.