YouTube aims at Monetization

Video sharing giant, YouTube (powered by Google), has become a phenomenon with its vast audience and influence on users. However, one struggle that YouTube has come across has been monetizing its successes.  YouTube aims at monetization through different outlets. YouTube will be going the e-commerce route, enabling users to purchase music from Apple’s iTunes or Amazon.com.  When users view a video with a music track, they can click on an icon next to the video and download the track from the two providers.

Another way in which Google is trying to bring revenue into YouTube is through ads.  Google is currently testing a system which will generate ads similar to those of Google AdWords. For example, when a user searches for a certain video, ads for related products, movies, etc. will also appear.  Ads for a product’s own YouTube channel might also appear. With the power of Google, YouTube may find a way to generate revenue in the future.