March 31, 2008

Marcel Media Celebrates 5 Years of Expansion in Online Marketing

Growth Driven by Major Shift of Advertising Dollars Into Online Channels and Web 2.0 Social Networking

CHICAGO--(BUSINESS WIRE)-- Marcel Media, a strategic interactive advisory firm that focuses strictly on results, this March celebrates five years of expansion within the Web 2.0 online marketing space with the hiring of a new employee in each of its department teams: Sales, Operations, Social Media Marketing, and Web Development. The company has grown from its inception with two founders to a significant player in the strategic online marketing field with 15 employees. Historic developments in the online world as well as in Marcel Media’s growth history have made it a leading company in the interactive marketing industry.

“Our growth is being fueled by a major trend,” said Kelly Cutler, Marcel’s CEO. “Namely, the shift of advertising dollars away from traditional marketing to online advertising — and the fact that traditional marketing channels (print, radio, TV and so on) have been slow to engage with the new realities of marketing.”

As more companies — like Marcel Media’s latest clients American Invsco, Misumi USA, Instant Technologies, CareGiverList, and ColeWire — dedicate more of their budgets to online marketing, the future of advertising is changing radically. When highly competitive industries like commercial real estate and electronics and automation components embrace the online space, change is inevitable and is likely to become widespread among all industries.

This year alone Ms. Cutler has presented at the Stanford Entrepreneurial Conference and been interviewed by Inc. Magazine and DMNews. In 2007 Marcel Media received the prestigious Stevie Award for Women in Business — “Online Advertising Campaign of the Year.” The winning campaign was for client Ryland Homes, one of America's largest homebuilders, for whom Marcel became agency of record in 2007.

Viral marketing — the aspect of search engine marketing that generates the most buzz — include new media such as blogs, wikis, and other user-generated content. Marcel Media has gone beyond traditional Cost Per Click and developed a Cost Per Action (CPA) measurement for this type of content. The company continually shares its knowledge through seminars that educate the Chicago business community on the best approaches to leverage digital media and strengthen their own in-house search engine optimization and marketing efforts.

"We don’t just provide ways to drive traffic," said Ms. Cutler. "We help our clients' turn viral marketing into ROI by showing them how to practice social networking diligently and effectively."

Marcel Media is a Chicago-based strategic interactive advisory firm that specializes in search engine marketing, web development, custom web integration, social networking, and online marketing. Since 2003, Marcel Media has worked with clients such as Ryland Homes, HUB International, and Rush University Medical Center to achieve their online marketing goals. Marcel Media produced the 2005 Chicago Search Report, a groundbreaking analysis of business owner search engine usage. Learn more: www.marcelmedia.com.

Media Contact
Kristina Campos
Marcel Media
Tel: 312.255.8044
Email: kristina@marcelmedia.com 

See the full press release here.

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