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Client Case Studies 

Marcel Media partners with a variety of organizations. Our strategic team of experts work with clients to plan and execute their online marketing initiatives. Each client works with a dedicated account team to set goals, milestones and maximize the effectiveness of each campaign. Our efforts are data driven. The case studies below are a sampling of clients that span a wide range of industries from education, finance, B2B and healthcare. Each case study showcases Marcel Media's strategic versatility, and ongoing commitment to our partners success.

 DePaul University Case Study

DePaul University was looking to solidify their online strategy for maximized website exposure for their master’s programs. In developing an effective SEO program, the challenge was accommodating erratic traffic patterns due to extreme seasonality with enrollment cycles.
 Healthcare 2.0 Facebook Application and Social Media Marketing Case Study

Healthcare 2.0 refers to the possibilities of the advancement of healthcare, medicine and community service through technology. Healthcare 2.0 is defined as the use of specific web-based, online tools (blogs,online chats, social media, podcasts, search marketing and website development) by healthcareprofessionals (doctors, marketers, administrators, companies, and organizations such as hospitals) as ameans to reach their respective patient communities.
 HUB International Case Study

HUB's marketing goals called for a long term strategy that would produce long term results. Marcel Media implemented a proven online marketing campaign that required Search Engine Optimization (SEO) and developing a customized website to facilitate the SEO strategy.
 IAAI Mobile Search Marketing Case Study

Located near Chicago, Insurance Auto Auctions, Inc., (IAAI) is North America’s largest vehiclebuyer / auctioneer, reselling insurance-salvaged and donated vehicles, and purchasing vehicles from the general public. Since 1982, the company has sold more than 15.8 million vehicles at its more than 150 company-owned auction locations. The company uses a dedicated website, cars.iaai.com, to connect with vehicle owners who want to sell their cars directly to IAAI for cash. IAAI wanted to create a mobile site for vehicle sellers. With approximately 20 percent of its AdWords advertising budget devoted to mobile, the IAAI team wanted to place a stronger emphasis on mobile conversions.
 Mark-to-Market Debate Case Study

Marcel Media set an online marketing strategy in place, creating an optimized website including informational videos. With custom website development, SEO elements and digital video management, Performance Trust has set itself apart as an industry leader.
 Modern Process Equipment (MPE) Case Study

Marcel Media’s marketing consultants and technical experts utilized sophisticated software and analysis to develop a customized online marketing solution to reach MPE’s business goals.
 NorthShore University HealthSystem Case Study

Marcel Media partnered with NorthShore to implement an online marketing strategy that focuses on maintaining a deep website that is highly visible to the online healthcare community.
 Piers 92/94 New York: Supporting a Successful Search Campaign

Pier’s 92/94 wanted to increase brand awareness and drive traffic to their website. Their goal was to increase sales by renting out their high-end venue in New York City for industry events.
 Printable Promotions Case Study

Printable Promotions was looking to maximize exposure of their blog and overall organic visibility in tandem with their “Go Green” initiative. Marcel Media implemented integrated online marketing techniques that maximized this client's Search Engine Optimization (SEO) strategy.
 Ryland Homes Case Study

Marcel Media’s implements a comprehensive, online strategy for Ryland, providing visibility on search engine result pages to compete with numerous homebuilders, nationally and locally. Marcel Media has built out Ryland’s online strategy to include Search Engine Optimization, and Social Media consulting.
 USC Case Study

The USC Summer Film Program’s online marketing goals included increasing online visibility and enrollment. Marcel Media implemented an online marketing campaign involving the proven strategies of Search Engine Optimization (SEO) and Sponsored Links Campaigns (SLC).
 YourLabelsNOW Conversion Optimization Case Study

YourlabelsNOW wanted to create a website thatspecifically offered online quotes and ordering capabilitiesfor small business owners. The main goals wereto build a highly visible website to attract quality traffic and to generate sales.