Conversion Optimization
Conversion Optimization takes the usability of your website to the next level. Our team uses many tools to analyze how your online users complete a certain action on your website. Our goal is to optimize the conversion process, making it easier for the users to buy products, fill out forms, or any other conversion goal that you may have.
Our team will utilize the following tools to create a conversion and usability solution that hones in on your website goals.
Learn how Marcel Media can help with A/B and Multivariate testing for your website. A/B testing allows our team to analyze the performance of two variations of a specific element such as: call-to-action content, buttons, forms, etc. Multivariate testing lets us look at more than one website element at a time to help identify the best path for online conversion.
In-Page Analytics
Marcel Media utilizes in-page analytics software to help measure and maximize user-engagement on your website. The tool truly reveals your visitors’ online behavior. Our experts use in-page analytics to optimize landing pages, minimize shopping cart abandonment, simplify web usability testing, and maximize online form conversion.
Online User Focus Groups
Marcel Media has partnered with a service that provides web-based focus groups, which allow human users to perform an action based on a scenario they are given - This can range from asking the user what they remember most about a specific page to completing a form or following a conversion path. While users are interacting with the site, their voices and computer screens are recorded. The recordings allow our team to analyze behaviors and implement highly-effective website modifications.
View Marcel Media's other solutions:
Search Engine Optimization
Web Analytics
Pay-Per-Click Advertising
Social Media Marketing
Website Development
Industries