Is Your ECommerce Site Search Friendly?

There is no question that search marketing and social media influence online purchasing habits and consumer behavior.  Consumers who purchase online are typically influenced by a combination of search and social resources.

Research from comScore has shown that when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media and search marketing can help marketers to better influence consumers during their purchasing process and boost search performance.The study highlighted on eMarketer also showed that buyers researching brands on their product shortlist depend largely on their peers’ opinions. Over 30% of consumers rely on online user reviews to aid in their purchase decision.

• Ecommerce Marketing Priorities 
• Enticing visitors (non-customers) to come to the site
• Search engine registration (natural search results)
• Pay-per-click
• Public relations – news releases, articles and stories
• Online advertising (banners, links / cross-links, directories, newsletter placement, etc.)
• Converting visitors (non-customers) into customers
• In-site promotions
• Sales / Special Offers
• In-store Coupons
• Associated Products
• Customer Recommendations
• Opt-in Email Promotions
• Site Effectiveness
• Enticing appropriate visitor behavior
• Establishing emotional context
• Building relationships
• Increasing per-customer purchases
• After sale marketing 
• After sale relationship building