New GI Bill: What does it mean for your school?
On August 4th 2009, the US government approved an estimated $78 Billion dollars toward tuition of Iraq and Afghanistan veterans. This newly approved government program opens a unique window of opportunity to attract new students to your school.
Using multi-channel online marketing, Marcel Media can help deliver ex-military to the most appropriate courses your school offers.
Call Casey Meehan at 312.255.8044 to setup a time to discuss how this can affect your schoo
President Obama to Veterans “You pick the school, we’ll help pick up the bill…”
Dollar for dollar, this is the biggest stimulus package ever offered to higher education. In the next few months. Tens of thousands of qualified veterans in your area will be searching for a school.
Our GI Bill strategy includes:
Our GI Bill strategy includes:
- A Dedicated Account Manager
- Custom strategy and ad creative
- Google AdWords, YouTube, Google Content Network, Bing and Yahoo!
- Consulting/creation of landing pages, offers, and calls-to-action
- Ongoing Custom Reporting and Google Analytics
Target hundreds of sites around your geo / demographic criteria:
- Google, Bing, and Yahoo!
- YouTube, and Facebook
- Military.com, USMilitary.about.com, globalsecurity.org, and more
Outcome:
- Hundreds of thousands of targeted impressions
- Tens of thousands of qualified clicks
- Increased enrollment
There are very few schools currently targeting this niche, and as with all online marketing, early adopters will gain a competitive advantage.
Call Casey Meehan at 312.255.8044 or email casey@marcelmedia.com to schedule an initial discussion.
About Us
Marcel Media has spent years building successful online campaigns for higher education institutions. An estimated half a million veterans will be going back to school this year, hundreds of thousands will be researching schools for coming semesters. Our unique strategy attracts qualified veterans in your area to your specific course offerings. Marcel Media can help you connect with this targeted group.
Resources
FAQ from the US Government – This link helps answer many of the questions schools are asking about this new program.
Inside Higher Ed – “A much-expanded Post-9/11 GI Bill is, as of Saturday, newly law in the land. President Obama marked the milestone in a celebratory ceremony at George Mason University Monday.”
LA Times – “The maximum benefit available under a law that took effect Saturday will cover the full tuition at a public college or university for four years for each eligible veteran, reservist and National Guard member. It also offers a monthly housing stipend and as much as $1,000 a year for books.”