Teaming Up to Create a Winning Online Marketing Program: DePaul University Case Study

Presented to: eduWEB Conference 2010

By: Kelly Cutler, CEO of Marcel Media

When: July 27, 2010 at The Doubletree Magnificent Mile Chicago

Primary Topics Covered

An engaging session that shares the proven internal process for building higher education partner relationships – from the initial introduction, to expanded service within multiple higher education units, as experienced with DePaul University.

Presentation Description

DePaul University teamed up with Marcel Media to determine if search engine optimization could enhance web performance. Learn how both teams united to navigate through the University system, proving the value of search marketing.

Presentation Abstract

Objective 1: Identify the components of a higher education partnering strategy including: SEO, local search, reputation management, and social media strategies.

Objective 2: Understand the process that turns the institution/agency relationship into a valuable strategic alliance - with takeaways that the audience can implement in their own organization.

Objective 3: View the end results and campaign data for DePaul University's SEO program.

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