Marcel Media in the News
April 27, 2009
Marcel Media CEO, Kelly Cutler, speaks about how healthcare organizations can leverage search engines to increase visibility online and generate more leads for docotors and healthcare professionals. Helping Search Engines Find You More Quickly
March 25, 2009
Google has introduced a semantic search enhancement to its search engine that could pave the way for a shift toward more integrated real-time search results. Marcel Media CEO, Kelly Cutler, gives insight on Google's semantic search feature in the article Google Oils Engine With Semantic Search
March 9, 2009
Kelly Cutler, Co-Founder and CEO of Marcel Media is featured on Small Biz America Radio on the best practices of SEO and an in-depth analysis of how to transition to an optimized website. Listen to the interview here.
February 24, 2009
Kelly Cutler, Marcel Media CEO, is quoted in the article "Macon Phillips: The man behind WhiteHouse.gov". This article features President Barack Obama's new media director as he addresses both transparency, technology in office.
February 5, 2009
Clickz.com features Marcel Media's expansion and client wins in the article Execs & Accounts: Euro RSCG 4G Impact, Microsoft, Pontiflex .
February 2, 2009
Entreprenuer magazine features, Ben Swartz, Co-founder and President of Marcel Media in the article "Recruiting 2.0" The article explains how entrepreneurs are using social networking, blogging and other internet tools to hire the best employees.
December 6, 2008
Ben Swartz, Co-founder and President of Marcel Media is featured in "Getting Employees to Embrace New Technology" an article that focuses on the best practices in implementing new technology and systems in your business.
June 20, 2008
Kelly Cutler is quoted in the Chicago Tribune article, "Legalisms Stifle Icahn". Carl Icahn, the billionaire investor’s, blog message gets lost under warnings and disclaimers. Marcel Media CEO, Kelly Cutler is quoted on her advice on how Icahn's blog should position itself to increase a better flowing dialogue with users.
May 16, 2008
Kelly Cutler is quoted in the Chicago Tribune article, "Sears.com broadens its product offerings". She provides her expertise on how companies such as Sears can maximize their online search engine marketing strategy.
May 7, 2008
The article "SEO for Blogs: If You Build It, Will They Come?" features Kelly Cutler, CEO of Marcel Media. She gives insight on how blogs can be effective tools for raising the profile of your product or service.
How can you improve your blog’s ranking on search engines? SEO is a complex science, but here are some principles that will help...
Read more of the INC. Magazine article here.
April 7, 2008
Read about how leaders run Tech companies when they aren’t engineers or techs themselves, in the article called, "Managing Tech for Non-Techies"
Kelly Cutler, CEO of Marcel Media shares her approach on how to empower and motivate team members to deliver results.
Overseeing technology projects can be daunting for non-geeks. Here's how to do it effectively.
Read more of the INC. Magazine article here.
March 24, 2008
The nationwide slump in housing has forced many home-related products and service companies to completely reevaluate their new customer acquisition strategies.Marcel Media's CEO, Kelly Cutler is quoted in the article: Sell Through a Slump she speaks about an online marketing strategy for clients Ryland homes and home improvement company Aeroshade.
Read more of the DMNews article here.
February 27, 2008
Kelly Cutler, CEO and co-founder of Marcel Media served on the panel "Monetizing Web 2.0" at the Stanford Conference on Entrepreneurship. Kelly speaks about social networking platforms, technological advances and outsourcing.
Watch a video of Kelly speaking at Stanford here.
January 28, 2008
The question, "How do I use social media to boost my traditional campaign?" is addressed by Kelly Cutler, CEO of Marcel Media, in the article ToolBox: Getting results from trades, social media tips and more.
Read more of the DMNews article here.
January 28, 2008
Marcel Media's CEO, Kelly Cutler is quoted in the article: Nabbing New Recruits The article discusses the tough competition among students for coveted spots at Ivy League colleges and universities and how the competition for busy prospective applicants is just as fierce. Educational institutions have to stand out. Read about how Marcel Media utilized Web 2.0 strategy to increase visibility for USC's School of Cinematic Arts, Summer Program.
Read more of the DMNews article here.
January 14, 2008
How can social media can boost a traditional direct marketing program? Kelly Cutler, CEO of Marcel Media, names increased online buzz, increased likeability and fresh content as marketing plusses of social media. in the article ToolBox:
Leveraging social media, online coupon strategies
Read more of the DMNews article here.
January 14, 2008
It's January. Time to think big. Crain's Chicago Business magazine asked 10 local entrepreneurs to share their resolutions for a more profitable and more productive new year.
Kelly Cutler, Marcel Media CEO, is quoted in the article.
Read the full Crain's article here.
November 19, 2007
Marcel Media's CEO, Kelly Cutler, is quoted in the article:
Improve your e-commerce customer service: 8 tips. Your small business may be on the Internet. But is it on the Internet all the way? That means more than simply selling your products on your Web site. It means an e-commerce site with many of the customer service attributes that one would expect from a physical store.
Just starting out, or concerned that your e-commerce customer service isn't all that it can be? Here are eight ideas to help...
Read More of the Article Here.
November 4, 2007
Marcel Media's CEO, Kelly Cutler, is featured in the article:
Business Certificate Programs Can Provide Career Boost. In a nutshell, Business Certificate Programs are a nice way to get skills, credits, credentials and contacts without the MBA price tag or time commitment. Of course, if you want to continue your business education, the credits earned in a certificate program typically count toward a degree at that school, or may even be transferable. Kelly Cutler, speaks about how the program was her key to a successful business.
Read More of the Article Here.
October 23, 2007
Marcel Media's CEO, Kelly Cutler, is quoted in the article:
Recruiting Employees 2.0. When it comes to finding the best employees, technology can put you on a level playing field with the big guys.
Kelly Cutler researched job applicants for a recent opening at Marcel Media, her Chicago search engine marketing company, she didn't stick just to the information they provided. She and co-founder Ben Swartz, both 33, checked out prospects on social networking site LinkedIn. "You get recommendations from their colleagues and customers and see their entire network of people," says Cutler.
Read More of the Article Here.
October 12, 2007
Marcel Media's CEO, Kelly Cutler, is quoted in the article:
10 things customers want in a small-business Web site. This article talks about how small businesses can position their website to cater to their customers needs. Small businesses, they say, have a personality, flavor, and sensibility that big businesses can’t match. And when it comes to what you put on your Web site, they urge: Don’t be afraid to tout your smallness.
Read More of the Article Here.
September 3, 2007
Marcel Media's Co-Founders Kelly Cutler and Ben Swartz are quoted in the article:
Crain’s Chicago Business: Its back-to-reality day. This article talks about the transition from the summer to fall seasons and its influences on the tempo and company environment of most businesses.
Read More of the Article Here.
July 9, 2007
Why do so many small businesses still not have a Web site? Many won't outsource the content and site creation work, but have no time to do it themselves. Creating a single-page site could be their solution.
Kelly Cutler, CEO of Marcel Media speaks about single page business sites, "One-page sites won't work for every business. They are generally most suitable in industries where the product or service is easy to describe and the key content is the value proposition and contact information": Microsoft Office Online - Office Hours: Sometimes a one-page Web site is all you need
July 5, 2007
Yahoo has unveiled a new banner ad platform that allows marketers to target web users according to their online behavior, a talent typically reserved for text-based ad engines. Marcel Media's CEO, Kelly Cutler, speaks about Yahoo's new technology in the article: The Register - Yahoo Unveils New Banner Ad Engine!
July 2, 2007
Marcel Media's CEO Kelly Cutler is featured in the article :
Lowes for Pros - Get the Word Out on the Web.
The world and all it has to offer is available at the click of a mouse. Have you ensured that your business is part of that offering? Your Web site has all the pertinent information you need to hold an effective Web presence for your business. The problem is not many people are visiting it. How do you get the word out? Here are some tips on ways to market your site effectively on the Web and bring in more traffic.
June 13, 2007
Marcel Media's CEO Kelly Cutler is quoted in the article:
Microsoft Office Live - 7 pages every business website needs.
The article talks about how most small-business sites are a work in progress—constantly being revised, improved, and updated. So invariably, something is always missing. But some pages are so important that not having them could hurt the bottom line. A 2007 Forrester Research study of business-to-business Web sites found that many of the pages it examined were difficult to navigate and use. About one-quarter of them lacked critical pages containing privacy and security policies, for example. Those are essential pages for any business site, big or small.
May 9, 2007
"It's not about who you know -- it's about who knows you!"
Chicago Sun-Times- Columnist, Lewis Lazare, mentions Marcel Media in Ad Notes.
April 16, 2007
Please help us in welcoming our new team member, Casey Meehan. Casey is the newest addition to the sales team, where he will be focused on helping clients determine their business marketing objectives.
March 18, 2007
Marcel Media celebrated its 4th anniversary. Kelly Cutler and Ben Swartz started Marcel Media in 2003 and has seen the company bloom. In the four years that the company has been operating it has accomplished many things: doubling the staff in the past year; moving offices twice, and most importantly staying on top of online marketing trends while strategizing them with sure-win techniques.
Both Ben and Kelly are excited to see the blossoming effect of hard work and success. See the timeline of milestones in Marcel Media history.
March 1, 2007
After many years of success with Ryland Homes-Chicago, we are happy to announce the addition Ryland Homes (Corporate Division) to our family of clients.
February 4, 2007
Marcel Media moved into an bigger space to accommodate our growing business. We would like to thank our clients for their continued support.
