Online Marketing Institute: Chicago Intensive Social Media Workshop
Thursday September 16, 2010 - Westin Michigan Avenue Chicago
The Online Marketing Institute and Wharton Interactive Media Initiative's new Intermediate Social Media Workshop Series came to Chicago on September 16th and offered world-class academic rigor and case study research from the leading universities and research firms combined with practical training from OMI instructors.
In this full 1-day workshop, Marcel Media CEO, Kelly Cutler shares four sessions filled with social media insight and tools.
Session Summaries:
The Foundation: Social Media Planning & Assessment
A step-by-step methodology to integrate social media into your overall marketing plan and leverage your company's core strengths to build a social media implementation plan.
Activity - Auditing your organization
Complete an OMI/Wharton specific exercise designed to audit your organizational alignment with various social media mediums and determine where your efforts can create big impact. Twitter, Facebook, Ratings and Reviews, Blogging, and other social mediums will be covered.
Social Media Tactics and Best Practices
Go through the practical "how to's" of executing social media campaigns, from building your list to properly messaging fans & followers, and from building the right infrastructure to managing a blog, forum, or "tweet" strategy.
Activity 2 - Social Media Tactics and Tools
This session will help you sort through tracking, automation, buzz monitoring and integration tools. It will not only teach you how to find the right tool, but also how to use the tools effectively.
Translating the Data into Dollars - Measuring Social Media Success
Learn how to build a set of Key Performance Indicators to measure success and make incremental change. This is for both on-site tracking and off-site like the blogosphere, Facebook and Twitter.
Download all the session slides here.
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