Marcel Media introduces advanced, online marketing technology to the marketplace with their proprietary Conversion Rate Optimization solution.
(Chicago, IL) Marcel Media,
a Certified Google Partner and Chicago-based interactive marketing firm, today announced their
latest online marketing solution, Conversion
Rate Optimization. Conversion Rate Optimization is an
interactive technology that brings a fresh, innovative approach to online marketing.
While most online marketing efforts focus on generating traffic for an
organizations website, CRO is focused solely on traffic monetization.
While the majority of online marketing is focused on how
to drive traffic to your website, through marketing techniques such as Search
Engine Optimization (SEO) and Paid Search (Pay-Per-Click, Display and Mobile
Advertising), Conversion Rate Optimization (CRO) maximizes the traffic a site
already receives, and converts existing visitors into customers. Marcel Media’s
CRO solution focuses on five fundamentals:
Site
Focus
Marcel Media’s in-house CRO experts work to establish
website goals, identify conversion points, and optimize a website to funnel
traffic and visitors into conversions and customers.
Navigation
Website navigation is one of the most important facets of
a website and heavily influences the user experience. Marcel Media’s CRO suite
focuses on optimizing website navigation to ensure visitors are able to get
where they want to go quickly and efficiently.
Conversion
Process
Substantial conversion rate increases have been seen from
minor changes such as consolidating multiple steps into a single form, reducing
form length, or even realigning the form labels. The CRO suite works in unison
with your analytics to identify best practices for site design, content
placement, form fields, and trust seals.
Design
Design can be quite a robust tool in increasing
conversion rates. Everything from color
scheme to typography can impact a site’s conversion rate. Marcel Media’s CRO
solution tests a variety of elements from different fonts, colors, or page
layouts to provide valuable insight into how your users behave and what they
respond best to.
Development
Website development, or the infrastructure of a website,
is often seen as a back-end structural component that has little impact on user
experience. However, improper code significantly impacts site speed and
universal compatibility. Marcel Media’s CRO product uses data analysis to
evaluate a website’s code and use that analysis to optimize and personalize the
user experience.
Marcel Media’s CRO solution is built to
supplement existing online marketing efforts such as Search Engine Optimization
(SEO) and Paid Search (Pay-Per-Click campaigns, mobile and display advertising).
Through continuous improvement of a website’s design, development and
functionality, Marcel Media’s CRO product increases audience engagement with
brands and customizes a site’s user experience.
For more information about Marcel Media’s
full suite of interactive marketing services or to request a demo email sales@marcelmedia.com
or visit www.marcelmedia.com.
About
Marcel Media
Celebrating its 8th
anniversary, Marcel Media is a Chicago-based, internet
marketing agency
that specializes in search engine optimization, pay-per-click advertising,
social media marketing, analytics solutions and custom web development. Founded
in 2003, Marcel Media has worked with clients such
as Allen Brothers, Hub International, DePaul University, and NorthShore
University HealthSystem to achieve their online marketing goals.
Find
Marcel Media online at Twitter.com/marcelmedia or Facebook.com/marcelmedia
Media
Contact
Jessica Simpson
Tel: 312-255-8044
Read this release on Marketwire.com