Search Engine Optimization
Marcel Media is Chicago's premier SEO firm, having been at the forefront of SEO since it's formation. Search Engine Optimization (SEO) is an online marketing strategy designed to help organizations generate awareness, traffic and sales on the Internet through natural placement on search engine results pages (SERPs).
Marcel Media is committed to maintaining our status as Chicago's most cutting edge SEO firm; we are constantly testing new and not yet established SEO practices such as universal, semantic, and local search. We utilize all types of content (including multi-media and PR) to achieve a search engine authority, not only in natural results, but in image, video, news, and e-commerce search engine verticals as well.
SEO consists of 2 main elements:
On-site SEO: SEO work that deals with a website’s specific page structure, content, and navigation
Off-site SEO: SEO work that is done outside of a website, primarily link building and syndication strategies
Onsite SEO Services:
Copywriting for SEO means that the viewable text on a web page reads well for the viewer and also targets specific search terms.
XML sitemap protocol is specifically for search engine spiders. An HTML sitemap can be read and the links followed by these spiders, but also has the advantage of being human-readable. Any site with a somewhat complex navigation should consider an HTML sitemap for visitors.
This process ensures that your website gets properly spidered and that all pages are found by the search engines. In addition, it can build the relevancy of a page to a keyword phrase and increase the PageRank of an internal page.
The objective of tag creation is to make specific elements more attractive for search engine spiders. The words in the title tags are what appear in the clickable link on the search engine results page, which makes them more specific and can increase the click-through rate. Meta tags are found within the head section of your web pages and are used to specify page description, keywords and any other data not provided through the other head elements and attributes.
Offsite SEO Services:
This is an initial step in SEO implementation. Selections are based upon client feedback as well as popularity, relevancy, and bidding. You want to use realistic and relevant keywords to optimize your website in order to reach targeted traffic.
Link popularity represents the total number of links that point to a website or individual web page. Link popularity is important to search engines in determining a site's position in search results. Generally, a site with more inbound links will be positioned higher than a similar site with fewer links.
External or outbound links are those that point out from a website. These links help determine website relevancy for targeted keywords and subsequent rankings. You want to link to website resources in the same contextual category as your own website.
Directories are an alphabetical list of names and addresses. An online directory is like a virtual yellow page which includes a list of websites and online services. They are popular search destinations. Directory Submissions are manual submissions of a website to an online directory categories or sub-categories. When a website is listed in a directory, it generated credibility and authority. The object is to be listed in as many relevant directories as possible to maximize overall exposure.
Directories are an alphabetical list of names and addresses. An online directory is like a virtual yellow page which includes a list of websites and online services. Directory Submissions are manual submissions of a website to an online directory categories or sub-categories. When a website is listed in a directory, it generates credibility and authority. The object is to be listed in as many relevant directories as possible to maximize overall exposure.
A website or link directory links to other websites and categorizes those links. A web directory is not a search engine, and does not display lists of web pages based on keywords, instead it lists web sites by category and subcategory. The categorization is usually based on the whole website, rather than one page or a set of keywords, and sites are often limited to inclusion in only few categories. Web directories often allow site owners to directly submit their site for inclusion, and have editors review submissions for fitness.
Additional SEO Solutions:
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